Important SEMrush Update for 2018

Image Credit: SEMrush Blog

As SEMrush completes its 10th year of excellent service and as one of the most popular digital marketing tool. There are some notable updates that need to be appreciated

Listing Management Tool
SEO is always evolving so requires constant efforts. The latest feature of SEMrush is Listing Management Tool. This tool display auto distribution of NAP on popular directories like Yelp, Yahoo, Bing, Foursquare, TripAdvisor, Facebook, Apple Maps, and Alexa.


Log File Analyzer
An amazing tool to tell you what happens apart from site audit when the website page is crawled.

Hyper Targeting with ZIP Code
It is a new and impressive function in Position Tracking Tool. This is primarily dedicated to the local search terms instead of analysing every potential competitor within the entire country or globally

Mobile Traffic Data
This one is one among the most awaited features to better analyse competitor website traffic. Mobile traffic data and more filters were introduced in Traffic Overview, Geo Distribution, and Subdomains reports. In this manner, it will be easy to analyse the size and behaviour of your target audience visiting website from smartphones.

Find the list of all the features here. 

Secret to Attract More Customers with Mobile Apps

Image Credit: Hacker Noon

Mobile apps have been so smoothly synchronised in our lifestyle that our day starts with Mobile Apps
but latest that has revealed that as high as 90% of these mobile apps are uninstalled simply after one
or two use only. If you want your app to attract more customer and not being one which is not liked
after single use then following tips will really help you eliminate such scenario.

Appealing User Interface

The very first point of interaction in every case is the user interface. A clean and easy to navigate
interface with sleek design will help user keep coming back to your app.

The Loyalty Program

Offer are always loved and appreciated over anything else in a mobile app. These offers reflect your
intention to care about user. It will also help your users draw more user by doing mouth advertising
of your mobile app.

Achievements

It is a good trick to develop your app in a manner that gives user a sense of satisfaction. This will help
users to become addicted to  the app. You can take help of video games, mobile games or any other
type of entertainment that best suit your target user group.

How will Machine Learning benefit User Experience

Machine learning has evolved in many ways to humanise the digital experience. It will play
significant role in terms of delivering tailored user experience. Users keep looking for more
and they cannot be hooked to a mobile app if it is bundled with ordinary features or contains
lots of marketing pop ups.

“People worry that computers will get too smart and take over the world, but the real problem
is that they're too stupid and they've already taken over the world.”

― Pedro Domingos

Machine Learning is improving User Experience in following manner:

Personalized Experience

The more personal experience is delivered the more chances users will love the mobile apps.
Machine learning implementation will be helpful in terms of gaining in-depth insights about the
users, their requirements, their affordability level, preferences, likes, dislikes and even what
exactly they are discussing about the product and services.

Next Level Customer Satisfaction

Machine learning will help in providing best level of customer satisfaction by providing suggestion
users will find useful. When user will find that they are getting what they want without searching for
it then it will be delightful experience.   

Useful Ads

Ads are waste if user don’t find it relevant. It is therefore really necessary to display right type of ad
to the right person at right time. Machine learning in apps will eliminate any redundant scenario like
showing ads about product that user has recently purchased or which user is not interested in.

Better Security

Machine learning is also a useful tool to make app authentication a more secure app authentication
process. It further helps in also  deciding the access rights of the users. The best part of implementing
machine learning in ability to find and stop any suspicious activities. The potential of machine learning
is not limited till avoiding threats but it will also protect users in real time against any sort of undefined
malware attacks.

Singsys congratulate Pratosh Kumar Verma for earning Red Hat Certified System Administrator certification

Sinsgys Systems team is equipped with Red Hat Certified System Administrator Pratosh Kumar Verma. He displayed his Linux administration skills to earn the certification and is now competent to solve real-world tasks in the field of Networking. His hands-on experience helped him complete the certification in the first attempt. It  proves his comprehensive knowledge about Linux System Administration and his ability to install, configure and smoothly run a Red Hat Enterprise Linux system on a live network. This will help us minimize the risks and enhance productivity.

We wish everybody a very HAPPY DIWALI!!

May this festival of lights brings to you all the colours of life and loads of happiness with good health. On this blessed occasion let us illuminate the darkness of our life with the light of positivity. We hope you all get lots of sweets and gifts on this Diwali.

The Most Important Questions to ask your Next Mobile App Developers

                                                     Image Credit: BusinessofApps

It is good you have a mobile app idea and you want to monetise it. In order to do so you will require help of a professional mobile app developer who can turn your business idea into reality with custom built a mobile app.

It is really tricky nowadays to choose best developer as they can be found effortlessly but Wait, does all these individuals who claim to be professional mobile app developers are competent enough to provide you a mobile app that is best in class and promises an immersive user experience.

Ask these important questions to know about the credibility of mobile app developer.

• Has he developed similar type of app (like the one you want to get developed) before or not? If yes, then how does his past experience matches with your expectation from mobile app development. It will be even better if you ask him to show his portfolio

• What will be mode of communication? Will there be an alternative mode also? Is there specific schedule of communication?. The more developer is willing to communicate the more are chances that he will quickly develop the app that will delight you as well as your users.

• What will be his approach towards user experience and design principles during app development?

• Does he perform quality testing on mobile app before handing it over to you?

• Last but not the least, Will the developer submit your app to App Store/Play Store?

• If you get all answers as positive then he is perfect mobile app developer for you else, you need to look other guy who is more committed and passionate about mobile app development using cutting edge technologies?

Which to choose Hybrid or Native Mobile Apps and When?

Business and mobile apps are synonymous to achieve success and expand business globally.
Today technology made it possible that mobile apps are not limited to large corporations.
You can also leverage mobile apps to streamline business operations.

Depending upon your budget, business orientation and target audience you can choose either
Native App or Hybrid App. Choosing is tricky game as there is lot of technical layers.
You need to traverse to decode the difference and go with the best choice.

Before we dive deep into about which is best, it would be really helpful to get yourself familiar
with great post detailing various aspects of Native and Hybrid Apps .

Native apps are capable of better interacting with hardware components of the device in comparison
to hybrid apps. This result in a greater level of customization and feature-rich app that can better
solve your business objective can be developed. Hybrid apps will prove beneficial for an app where
a certain level of customisation can delight the customer.

Native apps have smooth and simple UI. Native apps are operating system specific so they are fast
and reliable. High degree of security and ability to work in offline mode is another excellent feature
of native apps.

There are high development and maintenance costs associated with building native apps as it is built
for a single platform, it will not run on other platforms. Cost factor is a bit unfavorable still there is a
huge demand for native apps.

Do you know that more than 65,000 new native apps every month submitted to the Play Store.

Unlike the native apps, hybrid applications are developed for both Android and iOS platforms
concurrently. They are written in a universal language.

If you are looking forward to a single budget friendly application that will run on both Android
and iOS devices then hybrid apps will be best for you.

The other benefit of hybrid apps is it requires less time to market your app as the user will be able
to install and run these apps without facing any compatibility issues.

Native app development is better suitable for mobile games where high-end performance and graphics
are key to the success of the app. If you want an enterprise app then getting it developed as hybrid apps
to make it accessible on both platform will better serve your purpose.

Few more important difference to consider to better know which app suits your development are:

Market launch time

The market launch time is decided on behalf of functionalities. It will require at least 6 months or more
for native apps to be launched whereas hybrid apps will require less than 6 months to reach your
audience with similar features.

Complexity

As more coding is required to for developing native apps for both platform hence native apps are more
complex to code in comparison to hybrid apps.

User experience

A smooth user experience due to original UI  is experienced through native apps but hybrid apps lack in
providing highly engaging user experience.

Cost

Native apps are written using complex programming languages and design structures hence it will cost
you more than a hybrid app.

Secrets behind Effective iPhone app development revealed

Image Credit: DZone

Yes, the secrets behind the successful development of iPhone App are revealed. These secrets are shared by top-notch iOS developers. It is easy to develop a phenomenal iOS app if your follow these during your iPhone app development.

The secret is SIMPLE . Secret is THE USER

Content should always fit the screen size of the app and it is important for good user experience by avoiding the hassle to scroll left or right. It is highly recommended to keep the layout fluid and intuitive so try avoiding excessive shadowing and gradients. keep font user friendly so that user need not struggle to see the content when accessing the app outside under the sun.

Use Error handling to effectively handle any logical error. I hope you need not want user to have an impression that this particular app is highly prone to crash.

How Mobile Responsive Website will keep you in Competition

A mobile-friendly website is more than a rule laid by Google, it is an important requirement to ensure business success. Undoubtedly,mobile users have surpassed the number of desktop users which makes the mobile-friendly site as a must have for all business owners. If your website doesn't load quickly enough it won't the users for long, on the contrary, it might result in user not returning back to the website. 

A mobile-friendly site is crucial for conversion of potential leads into sales. The users tend to have access to mobile devices and desire to look up for any service or products on the go. You can make your web application mobile friendly and be benefited in following ways. 

1. A mobile-friendly web application will have the font and button sizes to 14 px or bigger. This will allow the user to easily read the content without zooming in.
2. A responsive mobile-friendly site will be easily viewable and accessible on all mobile devices
3. High-resolution images will make up for awesome  web experience by ensuring user never encounter blurry or pixelated images

Single Page Application - A Long Leap over Usual Web Applications Development

Singsys wishes Happy and Colorful Holi to all

Happy Chinese New Year 2018

Chinese New Year 2018 is a special occasion of joy that is marked with vibrant colors, good luck and good health. Red is the idea of the day so let us fill our home and streets with red and pray for long and fruitful life.

Visual Web Development is next big thing in Website development

What’s new about Apple HomePod Smart Speaker

Image Credit: mashable

HomePod by Apple is a smart speaker with a built-in voice assistant. It is Apple's answer to its rivals smart speakers like Amazon Echo and Google Home smart speakers. Their maiden attempt to first smart speaker is amazing one as it is controlled by Apple A8 processor along with hundreds of other custom software.

Interestingly, the aim of smart speakers is not to do anything with music nor is it related to 3D audio surround effects or anything even related to that. The main purpose of the speakers is to reduce or completely eliminate the unnecessary noise that might get from reflections in the room the HomePod is present. It will ensure to tune the speaker such that it sound as much neutral as possible .

The HomePod is capable of pushing the bass speaker to an extent that other speakers simply can't. Read more.

Singsys Celebrates its 9 Productive Year in IT industry

Important Tips to receive 5 Star Reviews for Mobile Apps

Almost all the apps in top 100 Android apps are rated as 4 start at least or 5 in most of the cases. I am sure you would like your app to be inside this bracket. Here are few rock solid tips to ensure how easily you can get awesome reviews with a 5 start rating. Read more

How User Spend More Quality Time of Facebook is Mark's Concern

Mark Zuckerberg recently emphasized the primary purpose of Facebook in his tweet

He put forward the logic that Facebook usage should not be limited till entertaining the user but should also play a role in ensuring their well beings. According to him after in depth research he concluded that a healthy amount of interaction with your loved one over social media result in user feeling more connected and least lonely hence the feeling of happiness is obvious.

He has now planed to give lesser preference to business and media related content and more weight age to meaningful engagement among the Facebook users. The motive is to increase the quality times users spend on his website and make it more valuable for users as well be a smart move towards long term business profit.