How will Machine Learning benefit User Experience

Machine learning has evolved in many ways to humanise the digital experience. It will play
significant role in terms of delivering tailored user experience. Users keep looking for more
and they cannot be hooked to a mobile app if it is bundled with ordinary features or contains
lots of marketing pop ups.

“People worry that computers will get too smart and take over the world, but the real problem
is that they're too stupid and they've already taken over the world.”

― Pedro Domingos

Machine Learning is improving User Experience in following manner:

Personalized Experience

The more personal experience is delivered the more chances users will love the mobile apps.
Machine learning implementation will be helpful in terms of gaining in-depth insights about the
users, their requirements, their affordability level, preferences, likes, dislikes and even what
exactly they are discussing about the product and services.

Next Level Customer Satisfaction

Machine learning will help in providing best level of customer satisfaction by providing suggestion
users will find useful. When user will find that they are getting what they want without searching for
it then it will be delightful experience.   

Useful Ads

Ads are waste if user don’t find it relevant. It is therefore really necessary to display right type of ad
to the right person at right time. Machine learning in apps will eliminate any redundant scenario like
showing ads about product that user has recently purchased or which user is not interested in.

Better Security

Machine learning is also a useful tool to make app authentication a more secure app authentication
process. It further helps in also  deciding the access rights of the users. The best part of implementing
machine learning in ability to find and stop any suspicious activities. The potential of machine learning
is not limited till avoiding threats but it will also protect users in real time against any sort of undefined
malware attacks.