This way you can surely Decrease E-commerce Website Bounce Rate Significantly

Decreasing the bounce rate means your customers are spending more time browsing your products
and they won't leave without buying. The ultimate goal of every e-commerce store is to sell more
and sell fast.

Sometimes, it becomes really hard to achieve more sales even though your online store is visually
appealing and carry your branding. The important question is why users are not interested in your
website? High bounce rate can be drastically reduced with below effective methods.

Product Page Optimisation
In your entire E-commerce store, the most important pages are the product pages. Customer will be
interested in product reviews and product details more than anything else. It is therefore, very important to ensure the product review section is placed right next to product and nicely organised.


Hassle Free Shopping Experience
When a customer visits an online store then he expects a smooth and quick shopping experience.
They will never bear up getting confused and waste time when they have decided to buy the
product. This unwanted situation can be avoided by providing Call to Action button  and price information at the correct position. This will inspire them to buy and increase your chances for
sales.

No Hidden Cost
Many online shopping websites tend to keep the real cost hidden till the last moment due to not so
productive reasons. This includes shipping cost and customer upon knowing this tends to abandon
the website and jump to your competitor's website.

Hopefully, in this manner you will be able to decrease high bounce rate as well as level up your e-commerce store from an ordinary online store also promise your customer a great shopping
experience which is directly linked to more sales.

Why Flutter is First Choice of Mobile Apps Startups?

Image Credit: ArsTechnica

Flutter is an amalgamation of best Google ideas and technologies that took the form of the great

mobile app development framework. It is equipped with numerous features to make cross-platform

mobile app development ecosystem amazingly fast.



Startup tend to choose Flutter framework over others due to below reasons

• Less App Development Effort 

As developers need to work over only one code base to get two versions of the app so development time is halved and so are the efforts.

• Less Testing Time 

No need to monitor app performance on two platforms so quality analysts will have to test simply single version of the app.

• Time to market is really Fast 

Flutter is synonymous with Fast. Due to the development of the mobile app with minimum efforts and less testing time so it is really easy for the launch of the app in the market before the native version of the same app.

Hamilton Musical, Alibaba, and Tencent have their app developed in Flutter as well as Firebase and Square partnership with Flutter makes it more strong and suitable for cross-platform mobile app development.

Important SEMrush Update for 2018

Image Credit: SEMrush Blog

As SEMrush completes its 10th year of excellent service and as one of the most popular digital marketing tool. There are some notable updates that need to be appreciated

Listing Management Tool
SEO is always evolving so requires constant efforts. The latest feature of SEMrush is Listing Management Tool. This tool display auto distribution of NAP on popular directories like Yelp, Yahoo, Bing, Foursquare, TripAdvisor, Facebook, Apple Maps, and Alexa.


Log File Analyzer
An amazing tool to tell you what happens apart from site audit when the website page is crawled.

Hyper Targeting with ZIP Code
It is a new and impressive function in Position Tracking Tool. This is primarily dedicated to the local search terms instead of analysing every potential competitor within the entire country or globally

Mobile Traffic Data
This one is one among the most awaited features to better analyse competitor website traffic. Mobile traffic data and more filters were introduced in Traffic Overview, Geo Distribution, and Subdomains reports. In this manner, it will be easy to analyse the size and behaviour of your target audience visiting website from smartphones.

Find the list of all the features here. 

Secret to Attract More Customers with Mobile Apps

Image Credit: Hacker Noon

Mobile apps have been so smoothly synchronised in our lifestyle that our day starts with Mobile Apps
but latest that has revealed that as high as 90% of these mobile apps are uninstalled simply after one
or two use only. If you want your app to attract more customer and not being one which is not liked
after single use then following tips will really help you eliminate such scenario.

Appealing User Interface

The very first point of interaction in every case is the user interface. A clean and easy to navigate
interface with sleek design will help user keep coming back to your app.

The Loyalty Program

Offer are always loved and appreciated over anything else in a mobile app. These offers reflect your
intention to care about user. It will also help your users draw more user by doing mouth advertising
of your mobile app.

Achievements

It is a good trick to develop your app in a manner that gives user a sense of satisfaction. This will help
users to become addicted to  the app. You can take help of video games, mobile games or any other
type of entertainment that best suit your target user group.

How will Machine Learning benefit User Experience

Machine learning has evolved in many ways to humanise the digital experience. It will play
significant role in terms of delivering tailored user experience. Users keep looking for more
and they cannot be hooked to a mobile app if it is bundled with ordinary features or contains
lots of marketing pop ups.

“People worry that computers will get too smart and take over the world, but the real problem
is that they're too stupid and they've already taken over the world.”

― Pedro Domingos

Machine Learning is improving User Experience in following manner:

Personalized Experience

The more personal experience is delivered the more chances users will love the mobile apps.
Machine learning implementation will be helpful in terms of gaining in-depth insights about the
users, their requirements, their affordability level, preferences, likes, dislikes and even what
exactly they are discussing about the product and services.

Next Level Customer Satisfaction

Machine learning will help in providing best level of customer satisfaction by providing suggestion
users will find useful. When user will find that they are getting what they want without searching for
it then it will be delightful experience.   

Useful Ads

Ads are waste if user don’t find it relevant. It is therefore really necessary to display right type of ad
to the right person at right time. Machine learning in apps will eliminate any redundant scenario like
showing ads about product that user has recently purchased or which user is not interested in.

Better Security

Machine learning is also a useful tool to make app authentication a more secure app authentication
process. It further helps in also  deciding the access rights of the users. The best part of implementing
machine learning in ability to find and stop any suspicious activities. The potential of machine learning
is not limited till avoiding threats but it will also protect users in real time against any sort of undefined
malware attacks.